Search Engine Optimization Articles: What Works?
What kind of SEO writing gets the most attention?
Content-driven writing ranks highest at getting the message across. It gets more traffic from social media, too. Short, easy-to-read writing is most popular of all.
What kind of SEO articles do readers resist?
Readers recognize purely promotional SEO writing when they see it. They mistrust writing that tries to bamboozle or dazzle. And they move on.
What about keyword density?
Keyword density is important. But if you make it your primary target, you may actually get lower rankings. Check here for more.
Do readers like being shouted at?
There's some really loud SEO writing out there. It gets attention. But most people don't enjoy being yelled at. When your site thoughtfully answers readers' questions, they feel they're being treated with consideration. Which makes them more likely to consider you.Do readers like having someone assume they're dumb?
Some SEO writing seems to be geared toward making readers feel that they know nothing, while the website knows all. Have you ever met a person like this? Did you want to stay around them long?Do readers like incoherent rambling?
Long, awkward keyword phrases, bad spelling, endless unorganized material, and lumpy, uninformative sentences are the SEO-writing equivalent of sloppy-drunk stories. Would you stay long with someone who makes you work to understand what they're saying?
So...what do web readers really want?
SEO writing tricks may get readers to your site, but what keeps them there is what you can do for them. SEO writing that works will answer that question. And that means it works for you, your clients, and your site visitors.
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